Performance
Goal
Give managers one home to pay creators and manage all financial processes—funding, approvals, payouts, and configuration—clearly and quickly across currencies.
Overview
CreatorIQ is a creator marketing platform used by brands and agencies to find talent, collaborate on campaigns, track results, and pay.
Creators are independent publishers and entrepreneurs — big and small — who post on social networks, blogs, and storefronts, earning income through paid collaborations and affiliate sales.
Platforms in scope include social media and creator-owned sites; commerce data comes from affiliate networks (Impact, Rakuten, CJ, ShareASale, Amazon Associates, LTK) and brand-direct programs. The Performance section brings social metrics and commerce outcomes together in one place.
Context
Creators come to CreatorIQ with simple questions: What worked this month? Which links drove sales? What actually got approved? This data all existed on the site, but it was siloed in different places with different labels, forcing creators to piece together results from social analytics, affiliate dashboards, and their inboxes.
Core problems
Scattered metrics without a clear narrative
Unclear commission statuses (approved, pending, declined)
Inconsistent and weak filters (especially on mobile)
No way to share results without screenshots and manual note-taking
Jobs to be done
Display overall performance by time range
Identify top posts and links to identify repeatable strategies
Track commissions and sales with legible statuses
Export proof for brands and accounting
Design principles
Lead with clarity over volume
Maintain one set of terms across tabs, tiles, and tables
Make filters first-class and remember choices
Co-locate money and status in one place
Provide clean exports that mirror on-screen filters
Information architecture
Performance → Overview · Links · Commissions & Sales
Solution
Overview
Creators land on Overview and immediately understand how they’re doing. Compact tiles show posts, engagement rate, likes, comments, reach, and total earnings for the selected period. A Top Performing Posts strip highlights five posts with network badges and quick stats. Two summary blocks guide deeper exploration—See Link Performance and See Sales Performance—opening the correct tab already filtered.
High-signal metrics only, unified time range
Fast path from insight to action
Links
A sortable table lists every shoppable link with created date, clicks, transactions, commissions, sale amount. Counters show Total Links and Total Clicks; filters for Campaign and Link type narrow scope quickly. Each row has See Transactions for detail, and Export to CSV respects current filters.
Persistent filters and stable columns
Safe link truncation with full URL on focus/hover
Mobile uses the same mental model with stacked cards
Commissions & Sales
This tab answers the top support question: what got approved, what’s pending, what was declined. A summary band shows Total Sales for the period, then three cards break down commissions by state. The table lists transactions with status chips, order IDs, referring links, and amounts; exports match what’s on screen.
Clear money states reduce tickets and back-and-forth
One click jumps from a transaction to its link for context
All three tabs keep the same concepts on mobile. Sticky filters hold context, tiles stack cleanly, and exports work from the phone. A creator can answer how did I do this month and share a CSV on the go.
The end.
(or the beginning of a new collaboration)